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Born on Rothschild Blvd

How a chef's obsession with Israeli street food became a beloved institution in Tel Aviv's most iconic boulevard.

Founder Avi Mizrachi behind the original TelAviv Bites cart in 2022

Our Origin

From a Cart to a Kitchen

In the summer of 2022, chef Avi Mizrachi pushed a single falafel cart onto Rothschild Blvd with one goal: to serve the most honest, flavour-packed Israeli street food in the city.

Avi had spent eight years cooking in Tel Aviv's fine-dining scene — first at a Michelin-recommended seafood restaurant in Jaffa, then as sous-chef at a celebrated Neve Tzedek tasting-menu kitchen. But he kept coming back to the food he grew up eating: falafel wrapped in warm pita, shakshuka scooped straight from the pan, sabich assembled with care by a market vendor who knew every customer by name.

That original cart sold out its first 80 portions in under two hours. Within six months, TelAviv Bites had a permanent kitchen on Rothschild and a loyal customer base stretching across the entire city.

Fresh ingredients sourced daily from Carmel Market and regional farms

Recipes developed over three years of street-food research across Israel

Zero artificial flavourings or preservatives — ever

Our Values

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Honest Ingredients

We work directly with farms in the Galilee, Negev and the Sharon Valley. Every ingredient has a name and a story.

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Community First

We hire locally, source locally and give back — donating unsold food each Friday to the Florentine Community Kitchen.

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No Shortcuts

Our hummus soaks overnight. Our spice blends are ground fresh each morning. Good food simply cannot be rushed.

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Cultural Pride

Israeli street food is a living tradition spanning dozens of immigrant communities. We honour every layer of that heritage.

Meet the People

Our Team

Avi Mizrachi, Founder and Head Chef

Avi Mizrachi

Founder & Head Chef

Noa Peretz, Kitchen Manager

Noa Peretz

Kitchen Manager

Ran Cohen, Delivery Operations

Ran Cohen

Delivery Operations

Dana Shapira, Community & Events

Dana Shapira

Community & Events

Three Years in Numbers

From one cart to a full team delivering the best of Israeli street food across the White City.

250,000+ Portions Served 18 Team Members 6 Delivery Zones 4.9★ Average Rating
Taste the Story